Hello I’m Carmen, a creative leader designing brand experiences that inspire and create impact.
Identity
I create branding systems that blend logos, colour, and typography with a clear narrative, building visual stories that are consistent, recognisable, and aligned with purpose.
Campaigns
I develop campaign visuals across print and digital platforms, aligning creative concepts with messaging strategies. My work ensures every asset is designed for clarity, impact, and measurable audience engagement.
Editorial
I structure long-form documents with layouts that balance readability and design. Through typography, hierarchy, and visual flow, I make complex information easy to navigate and professional in presentation.
Consulting
I advise on creative direction and design systems, translating brand goals into practical design solutions. My approach connects strategy with execution, so visuals stay aligned with purpose and audience needs.
Digital
I design motion graphics and interactive PDFs that transform static visuals into dynamic experiences. Using tools like After Effects, InDesign, and Acrobat, I focus on animation, interactivity, and usability to create engaging, functional digital content.
Information Design
I turn complex data into clear, visual formats. By designing infographics with precision and accessibility in mind, I make information clear and easier to use in decision-making.
What I do
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