ASCA

Taking Defence, further faster

ASCA is a Defence initiative designed to fast-track capability development through collaboration between Defence, industry and research. They needed a strong brand that stood apart within the Defence ecosystem and captured the energy and ambition of their mission. I created a visual identity based on the sonic boom, using sharp lines, layered movement and a bold palette to signal disruption, speed and momentum. The identity set the tone for how ASCA communicates internally and externally and became a recognisable brand in Defence innovation.

  • Identity design
    Brand narrative
    Style guide
    Print collateral
    Logo design
    Digital assets

  • Carmen Lorkin – Lead Senior Designer & Brand Creator
    Jason Perelson – Creative Director
    Lydia Stevens – Strategic Communications
    Andrew Gibbon – Junior Designer

ASCA is a new Defence initiative designed to fast-track capability development through tighter collaboration between Defence, industry and research.

ASCA is a new Defence initiative designed to fast-track capability development through tighter collaboration between Defence, industry and research.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.