Digital Earth Africa
Unlocking the promise of tomorrow, from patterns of the past
Digital Earth Africa (DEA) is a platform that turns satellite data into decision-making tools for African nations. DEA needed a more relatable and visually cohesive brand to connect with users across government, science and community sectors. I worked on a refreshed visual identity and campaign concept built around the tagline Unlocking the promise of tomorrow, from patterns of the past, tying data storytelling to real-world impact. The new direction helped communicate DEA’s purpose with clarity and connection and was used across stakeholder communication and digital channels.
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Campaign materials
Visual identity
Infographics
Style guide
Digital web banners and tiles
Display banners -
Carmen Lorkin – Lead Senior Designer
Jason Perelson – Creative Director
Emma OConnor – Lead Strategic Communications
Rachel Lobley– Strategic Communications -
Click here to view the Strategic Program - Comm/Marketing Campaign
Armed with insights developed through new, innovative technological solutions, Digital Earth Africa offers the information to create meaningful action today for Africa, by Africans.
