UNSW Canberra Alumni

Our Re-Connected Difference

UNSW Canberra, the Defence-focused campus of the University of New South Wales, wanted to reconnect with alumni who had fallen off the radar. They needed a campaign that felt genuine, modern and would cut through digital noise to spark interest. I developed the Our Re-connected Difference social campaign, using digital optical illusions to represent connection, curiosity and the shared experience of Defence alumni, generations and industry.

  • Campaign brand
    Style guide
    Social media tiles
    Digital graphics
    Email templates

  • Carmen Lorkin – Lead Senior Designer
    Jason Perelson – Creative Director
    Erin Collett – Senior Creative
    Cameron Porombka – Designer
    Tracy N – Junior Designer

The concept translated across social, web and email content, driving a noticeable spike in alumni registrations and online engagement.