UNSW Canberra Alumni
Our Re-Connected Difference
UNSW Canberra, the Defence-focused campus of the University of New South Wales, wanted to reconnect with alumni who had fallen off the radar. They needed a campaign that felt genuine, modern and would cut through digital noise to spark interest. I developed the Our Re-connected Difference social campaign, using digital optical illusions to represent connection, curiosity and the shared experience of Defence alumni, generations and industry.
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Campaign brand
Style guide
Social media tiles
Digital graphics
Email templates -
Carmen Lorkin – Lead Senior Designer
Jason Perelson – Creative Director
Erin Collett – Senior Creative
Cameron Porombka – Designer
Tracy N – Junior Designer
The concept translated across social, web and email content, driving a noticeable spike in alumni registrations and online engagement.
