Defence Culture Blueprint
Culture is in the moments
As part of Defence’s commitment to cultural reform, the Defence Culture Blueprint (DCB) program needed a unifying brand and internal campaign to communicate key frameworks. I created the Culture Lives Here brand narrative and developed campaign assets including a widely used infographic that simplified the complex culture model. The campaign helped embed cultural messaging across Defence, fostering stronger understanding and alignment across varied commands and teams.
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Campaign materials
Visual identity
Infographics
Iconography
Culture strategy
Digital web banners and tiles
Handbook design
Program style guide -
Carmen Lorkin – Lead Senior Designer & Brand Creator
Jason Perelson – Creative Director
Sally Dorsett – Program Director
Marjan Khalidi – Strategic Communication Consultant
Corinne Steele – Senior Designer
Amy Arbery – Strategic Communication Manager
Cameron Clark – Project Manager
Tia Nilsson – Project Manager
Holly Dorsett – Project Manager -
Click here to view the DCB Strategy
Culture is in the way we work, connect and respond to the challenges facing our nation. The Defence Culture Blueprint will guide the way Defence leads, acts and behaves to create a culture that supports a positive experience of work for Defence and capability.
Culture in Defence is multifaceted. In developing a brand anchored in unifying people and capabilities, the prism is used to connect the culture components and the Values and Behaviours together, placing people at the centre.
