PARSA Cycles

Giving pre-loved bikes a second chance

PARSA Cycles is a social enterprise, that looks to teach not only students but everyone from the Canberra community about bike repair and maintenance through free workshops. To support this narrative, I developed a new visual identity using a metallic colour pallet which provided an authentic and professional feel. To compliment the new visual identity, the use of raw materials and industrial interiors was used in the interior shop signage.

  • Visual identity
    Logo
    Style guide
    Prospectus
    Posters
    Social media tiles
    Shop display graphics
    T-Shirt design

  • Carmen Lorkin – Lead Senior Designer
    Jason Perelson – Creative Director
    Erin Collett – Senior Creative

  • Click here to view the brand on socials

The brand helped set the tone for how PARSA Cycles showed up across the community, confident, welcoming and ready to make an impact.